MEDIA AND LITERATURE OF COLOUR MATERIAL DESIGN

In this first book about the rather young discipline: Colour Material Finish

Only when the perfect balance between visual beauty and functional performance is achieved, can a product provide a consistent and successful user experience. The discipline of CMF design focuses on designing and specifying colours, materials and finishes to support both functional and emotional attributes of products. The work of the CMF designer combines aesthetics and practical knowledge of materials and technologies with intangible human perceptions of value.

This area of design expertise is increasingly in demand. Consumer product manufacturers have an enhanced awareness of its great potential for diversifying product portfolios at relatively low costs, while still maintaining a similar or the same product shape, functionality or tooling. It can work as a key avenue to create a sense of novelty and higher value propositions. From a marketing perspective, CMF design is a valuable tool when it comes to positioning products, collections and categories according to market tiers and consumer segmentations. 

Introducing the CMF process and detailing the areas of colour, material and finish design, this book serves as a valuable source of information about this emerging professional discipline and its fundamental principles.

The creative industry's guide to materials and technologies, written in a style that conveys a wealth of information in a language that's easy to understand.

Materiology’s comprehensive exploration of materials is divided into four sections:

• Categories of materials: various types of wood, plastic, glass, metal, lighting, etc.
• Catalogue of materials: catalogue cards that identify various materials, from the most basic substance to the latest cutting edge innovation.

• Processes: major methods of processing materials (e.g. injection moulding, extrusion) explained with instructive diagrams.
• Thinking out of the box: issue of relevance to any study of materials and technologies, such as ecology and virtual issues.

The updated, soft cover edition holds 17 new material catalogue cards among which are superconductive metamaterials, semi-conductor materials, rare earth metals, lithium and photovoltaic materials. New information about sustainability is added to the book in the form of the process ‘recycling’, and an in-depth article on how to deal with sustainability in projects, touching upon the subject of biomimicry and environmental, economical, strategic and healthrelated stakes.